Communication
Brand Management, Problem Solving
Every communication project needs a strategic plan
Yes, every communication project needs a strategic plan that defines objectives, roles, targets, contents and implementation phases, and that sets up and allows the coordination of all these variables:
Communication
- Check up of the strategies and the communication tools adopted
- Engineering of strategic and operational communication plans
- Management of initiatives and the dialogue with opinion leaders
- Putting Forth development projects or a coordinated restyling of the image
- Key steps for improving communication on the web
- Identifying forms and tools of innovative communication
- Press agency
- Strategy event
Brand Management
The objective of a correct brand management initiative is to increase the consumer’s perceived value of a product, thus increasing bran equity. Market strategists see in a brand the implied “promise” of quality that the customer expects which translates in future purchases. A correct brand management increases sales, making the products more desirable vis-à-vis those of the completion. Brand equity is the extra profit generated by the firm as it promotes its brand.
- Brand name research
- Branding policies
- Brand strategy
- Brand architecture
- Brand image
- Brand performance
- Brand knowledge
- Brank equity
Problem Solving
The process of problem solving is subdivided into four phases, each comprising several steps which are interconnected.
Phase I
- Identification of problem and of objectives Definition of objective Analysis of obstacles
Phase II
- Formulation of possible solutions Brainstorming Transforming ideas into solutions
Phase III
- Choice, analysis and planning of solution Evaluating efficacy, feasibility and possible consequences Choosing solution Implementation Plan (what, when, how and with what resources)